A Metricool study of over 673,000 posts found carousels on company pages yield 11 times more interactions and 15 times more clicks than single-image posts. On personal profiles, they average 51% more impressions, indicating a clear format preference for driving engagement on the platform.
A Business Insider study found that instead of increasing efficiency, Meta's AI tools added significant time to campaign workflows for brands and agencies. This inefficiency stems from a fundamental mistrust in the AI's output and the generic quality of its creative, requiring extensive human review.
Adam Mosseri, the Head of Instagram, signaled that the era of free AI tools is ending due to high operational costs. He advises businesses building workflows around these free tiers to budget for rapidly increasing prices, comparing the coming shift to Netflix's historical price hikes.
A comprehensive study revealed that posts framed as a question or ending with one receive 77% more comments than those that do not. This tactic is effective because it directly invites audience participation and taps into people's desire to share their opinions and be heard.