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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556
What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556

What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556

Do This, NOT That: Marketing Tips with Jay Schwedelson · Aug 25, 2026

LinkedIn's 'AI SLOP' button hits 1M reports, Aura Ring faces a lawsuit, and new data shows ultra-short or long subject lines boost email opens.

Email Subject Lines Under 15 or Over 75 Characters Boost Open Rates by Over 15%

Contrary to common advice, both extremely short (<15 characters) and extremely long (>75 characters) email subject lines significantly outperform standard lengths. The former stands out with whitespace, while the latter grabs attention by filling the entire preview pane, even when truncated.

What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556 thumbnail

What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556

Do This, NOT That: Marketing Tips with Jay Schwedelson·a month ago

LinkedIn's 'AI SLOP' Button Caused a 40% Drop in Views for Low-Quality AI Content

LinkedIn's feature allowing users to report low-effort AI content as "AI SLOP" resulted in over 1 million reports from users. This community moderation directly led to a 40% decrease in views for such content, showing the power of user-driven curation in maintaining platform quality.

What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556 thumbnail

What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556

Do This, NOT That: Marketing Tips with Jay Schwedelson·a month ago

Aura Ring's Lawsuit Shows Legal Risk of Marketing AI 'Estimates' as Precise Data

Aura Ring faces a class-action lawsuit for marketing a "95% sleep staging accuracy" while the product allegedly uses AI estimates with a "coin flip chance of being correct." This highlights the significant legal and reputational danger for brands that overstate the accuracy of their AI-driven analytics to consumers.

What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556 thumbnail

What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556

Do This, NOT That: Marketing Tips with Jay Schwedelson·a month ago