Instead of sending less email to combat poor engagement, marketers should focus on making their content better. Jay Schwedelson argues that audiences get annoyed by boring, irrelevant emails, not frequent ones. A valuable, exciting email can be sent daily and will still be welcomed by subscribers.
Consultant Jessica Best reveals her decision to go solo wasn't from a grand vision but from being overworked and frustrated with operational bottlenecks. Anger at her current situation outweighed the fear of the unknown, providing the necessary push to bet on herself and start her own company.
Jay Schwedelson argues against obsessing over statistical significance in A/B tests, as marketing conditions are too fluid. He suggests focusing on directional data instead. If a test provides 'a little more juice' and moves metrics in the right direction, it's a win worth implementing and building upon.
Marketer Jay Schwedelson argues that non-openers are distracted, not disinterested. He advises resending the same email within 48 hours but with a new, aggressive subject line that creates urgency (e.g., 'Yikes, you scrolled past this'). This gives the message a second chance to cut through the inbox noise.
To fill her initial pipeline, consultant Jessica Best targeted her local network who knew her expertise but couldn't afford her previous agency's rates. This created an immediate pool of warm leads who saw her new, independent services as both high-quality and newly accessible.
Jay Schwedelson argues Send Time Optimization (STO) is 'garbage' because it creates confirmation bias. By sending your email when a user typically opens messages (e.g., 8 a.m. Monday), the feature ensures your email arrives alongside many others, increasing competition in the inbox and hurting your performance.