What’s Up THIS WEEK?! 🤖 The ANTI-AI Advertising Movement ➕Connected TV is FOR ALL Size Marketers Now [B2B and B2C] 📺 | Ep. 488

Data from Social Insider reveals that for LinkedIn pages with 1-5,000 followers, multi-image posts generate the highest average like count (30), surpassing single images (27) and even video (23). This suggests a valuable, and often overlooked, format for smaller accounts to test for increased engagement.

Marketers can test Connected TV (CTV) with a minimal budget by using the YouTube ads platform. The strategy involves uploading an existing audience list (e.g., email subscribers), setting the campaign to target *only* TV devices, and then running existing video creative to gauge performance in a television environment.

Responding to a growing consumer backlash against AI-generated content, brands are beginning to market their creative as authentically human-made. American Eagle's '100% Aerie real' campaign explicitly states no AI was used for models or retouching, positioning human creation as a key brand differentiator and trust signal.

Contrary to the belief that it's only for large consumer brands, Connected TV (CTV) is a powerful channel for B2B marketers. A LinkedIn and Magna study found CTV viewers are 45% more likely to complete a lead form, making it a highly effective, yet underutilized, tool for driving business-to-business conversions.