The key to a true 360-degree customer view is linking a person鈥檚 professional and personal data profiles. This allows B2B marketers to overcome low match rates on consumer platforms like Instagram or CTV by targeting prospects' personal accounts, reaching them where they actually spend their time.
Data Axle's CEO warns that while AI can make good decisions quickly, it also amplifies errors from a weak data foundation, making bad decisions at an unprecedented speed. This makes data quality more critical than ever in the AI era, as poor data leads to flawed outcomes at scale.
To maintain high-quality business data, Data Axle combines AI and human effort in a novel way. Instead of just replacing humans, AI analyzes data to score and rank which businesses are most likely to respond to a verification call, dramatically increasing the efficiency of their 25 million annual outreach calls.
Initially skeptical about post-pandemic events, Data Axle's CEO mandated strict ROI tracking. The results were so positive, particularly from smaller, industry-specific events, that they doubled their event marketing budget. This challenges the notion that virtual is always more efficient for B2B companies.