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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528
What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528

What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528

Do This, NOT That: Marketing Tips with Jay Schwedelson · Jun 23, 2026

Marketing updates: LinkedIn adds comment GIFs, Anthropic faces a lawsuit over AI usage, and brands ditch 'work email' requirements on forms.

LinkedIn's New Comment GIFs Boost Visibility in High-Impression Placements

LinkedIn now allows GIFs in comments. Since comments already receive significant impressions, strategically using GIFs can make your contributions stand out, increasing exposure for your personal profile and brand. This feature amplifies the impact of engaging in conversations on the platform.

What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528 thumbnail

What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528

Do This, NOT That: Marketing Tips with Jay Schwedelson·5 days ago

Anthropic Lawsuit Signals AI Accountability Is Shifting From Output Quality to Subscription Value

A class-action lawsuit against AI company Anthropic alleges its premium tier delivers a 6x usage increase, not the promised 20x. This case highlights a new legal frontier for AI, focusing on whether customers receive the subscription value they paid for, rather than just the accuracy or truthfulness of the AI's output.

What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528 thumbnail

What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528

Do This, NOT That: Marketing Tips with Jay Schwedelson·5 days ago

B2B Brands Drop "Work Email Only" Forms to Boost Ad Retargeting and Capture Future Customers

A 27% year-over-year drop in "work email only" form requirements isn't just about reducing friction. It's a strategic move, as personal emails yield higher match rates for ad retargeting and allowing access to job seekers builds brand loyalty, turning them into customers when they find new roles.

What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528 thumbnail

What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528

Do This, NOT That: Marketing Tips with Jay Schwedelson·5 days ago