LinkedIn now provides analytics distinguishing between 'in-network' (current followers) and 'out-of-network' post viewers. This allows marketers to precisely identify the content types and topics that successfully expand their reach and attract new followers, moving beyond engagement metrics from their existing audience.
The use of double opt-in email confirmations has fallen 45% year-over-year. Contrary to conventional wisdom, this practice often creates a poor user experience and can lead to higher spam complaint ratios, as the highly-engaged users who confirm are more sensitive to email frequency and content.
Reddit, a discovery platform with over a billion monthly users, now allows video replies to posts. This feature gives brands a significant new opportunity to engage directly in relevant conversations by showcasing products, providing tutorials, or sharing user testimonials in a more dynamic and compelling format than text or images.