In just two weeks, over 100 brands like Sephora, Target, and Expedia began advertising on ChatGPT. This rapid adoption by major players signals a significant new channel for reaching consumers actively seeking information.
Marketers should implement timed pop-ups, especially on pricing pages. This underutilized tactic can capture hesitant customers by offering a last-minute incentive, reportedly generating conversion rates as high as 29%.
A campaign featuring the McDonald's CEO eating a new oversized burger went viral for the wrong reasons. His tiny, seemingly forced bite was perceived as inauthentic, leading to mockery and highlighting the risks of executive-led social media promotions.