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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536
JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536

JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536

Do This, NOT That: Marketing Tips with Jay Schwedelson · Jul 10, 2026

Laid off marketer Russ Harp shares how to turn job loss into opportunity by choosing gratitude, embracing vulnerability, and leveraging community.

A Layoff Can Be the Necessary Catalyst to Overcome the Fear of Starting a Business

For Russ Harp, being laid off provided the push needed to pursue his long-held idea of starting an agency. The situation forced a moment of reflection where the regret of not trying outweighed the fear of failure, turning an involuntary career change into a voluntary entrepreneurial leap.

JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536 thumbnail

JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536

Do This, NOT That: Marketing Tips with Jay Schwedelson·5 days ago

Reframe Job Loss with Gratitude to Find Motivation for Your Next Steps

After being laid off, Russ Harp's participation in a family ceremony shifted his focus to gratitude for his family, health, and faith. This change in perspective, moving identity away from his job, provided the motivation to pursue his job search with a positive outlook rather than dwelling on the loss.

JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536 thumbnail

JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536

Do This, NOT That: Marketing Tips with Jay Schwedelson·5 days ago

Job Seekers Create More Opportunities Through Public Vulnerability Than Just Skills

Instead of a generic "open to work" update, marketer Russ Harp made a vulnerable LinkedIn post about his layoff, family, and faith. This authentic, human approach resonated deeply, creating genuine connections and opportunities that a typical resume or profile update would not have.

JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536 thumbnail

JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536

Do This, NOT That: Marketing Tips with Jay Schwedelson·5 days ago

Use Your Birthday on Social Media as a Strategic Networking Opportunity

Instead of passively receiving generic 'happy birthday' messages, Russ Harp used his birthday to post about his job search and ask his network for their memories and his perceived strengths. This tactic transformed a personal milestone into a powerful tool that generated over 130 meaningful, career-advancing conversations.

JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536 thumbnail

JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536

Do This, NOT That: Marketing Tips with Jay Schwedelson·5 days ago

Your Strongest Career Safety Net is Built from Long-Term, Non-Transactional Community Involvement

Russ Harp's active participation in alumni, professional, and church groups—done without expecting immediate returns—paid off unexpectedly during his job search. These pre-existing relationships became his primary source of support and opportunity, proving the long-term value of investing in communities before you need them.

JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536 thumbnail

JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536

Do This, NOT That: Marketing Tips with Jay Schwedelson·5 days ago