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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545
SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545

Do This, NOT That: Marketing Tips with Jay Schwedelson · Jul 31, 2026

"The ONE Thing" author Jay Papasan reveals that true productivity isn't about hacks, but about finding purpose through your core values.

Stating 'My Family is My Purpose' Can Be a Form of Self-Deception

Many professionals claim family is their primary motivation, but their actions, like missing events, reveal a disconnect. It's often a socially acceptable answer rather than the true driving force, which hinders finding one's authentic purpose. This dissonance shows a need to dig deeper for one's true 'why'.

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545 thumbnail

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 days ago

A Simple Core Values Exercise Can Define Your Life's Compass

To find your purpose, start with a standard list of values. First, circle all that resonate. Then, through elimination, narrow it down to your top three and rank them in order. This ranked list becomes a powerful, authentic compass for making major life and business decisions, ensuring alignment with your true self.

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545 thumbnail

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 days ago

Your Calendar Reveals the Unspoken Truth About Your Priorities

The ultimate test of your values isn't what you say, but how you allocate your time. An audit of your calendar will expose if your actions align with your stated intentions. If you value writing, dedicated writing blocks must be present. If you value family, recurring date nights should be scheduled and protected.

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545 thumbnail

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 days ago

Experts Often Write Books About Topics They Themselves Struggle With

The most obsessed authors and experts are often seeking mastery over a subject they personally find challenging. This explains why they may feel like impostors; they are documenting the journey and solutions they need. Their expertise is forged by deeply engaging with their own struggles, not from innate perfection.

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545 thumbnail

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 days ago

Excessive Productivity Hacking Is a Procrastination Tactic to Avoid Failure

Obsessively organizing tasks, tracking habits, and chasing minor optimization hacks is a sophisticated form of procrastination. This 'busyness' creates an illusion of progress while helping you avoid the difficult, high-stakes work you are actually afraid of. It's a way to preload an excuse for potential failure.

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545 thumbnail

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 days ago

Multitasking Is Fine for Low-Stakes Activities, Not for Important Work

The common advice to never multitask is overly simplistic. It is acceptable when the activities are low-consequence (e.g., listening to a podcast while walking a dog). However, for your most important work or relationships (e.g., writing, surgery, date night), it must be avoided as it dilutes focus and effectiveness.

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545 thumbnail

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 days ago