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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431
How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431

How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431

Do This, NOT That: Marketing Tips with Jay Schwedelson · Oct 17, 2025

Win your career not with genius, but with relentless consistency and forced accountability. A simple weekly habit can beat 95% of the competition.

Create a Weekly Public 'Thing' to Force Learning, Not Just to Build an Audience

Establish a consistent, public commitment (e.g., team newsletter) primarily to hold yourself accountable for learning. The audience is secondary; the process of preparing the content is the true career accelerator, forcing you to stay current and synthesize information.

How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431 thumbnail

How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 months ago

Outperform 95% of Your Peers by Simply Refusing to Quit Your Learning Habits

The vast majority of people abandon new initiatives—podcasts, courses, newsletters—within months. By maintaining consistency long after the initial excitement fades, you gain a significant competitive advantage over more talented but less persistent peers. Your superpower is endurance.

How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431 thumbnail

How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 months ago

Your Self-Perceived Weakness Can Be a Superpower That Forces Better Systems

The speaker views his lack of natural academic talent as a "superpower." This self-awareness forced him to abandon competing on raw intelligence and instead develop a more robust system of consistency and accountability, which ultimately proved more effective for long-term success.

How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431 thumbnail

How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 months ago

Your Weekly Learning Deadline Is the Antidote to Mindless 'Brain Rot' Scrolling

Committing to a small, recurring public task (like a Friday Slack update) creates a positive deadline. This forces you to trade passive, low-value scrolling for active, high-value information consumption, directly fueling your professional growth and visibility within your organization.

How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431 thumbnail

How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 months ago