To get buy-in for an event, position it not as a cost but as a direct driver of strategic priorities like revenue or brand loyalty. Build in metrics from the start to prove its impact on the goals that matter to the C-suite, transforming the conversation from expense to investment.
IMAX Group's CEO suggests a balanced AI strategy for events: use it for administrative efficiency before and for data analysis after. During the event, technology should be minimized to allow for authentic, unfiltered human connection, which is the primary value of in-person gatherings.
In a world saturated with digital interaction and AI-generated content, authentic, in-person human connection will become a scarce and highly desired commodity. Similarly, the ability to disconnect from technology will be seen as a luxury experience, a trend brands can leverage in their event strategies.
Modern business events are moving away from staid, formulaic conferences. To create more memorable and human experiences, planners are incorporating elements from consumer festivals, such as a focus on joy, fun, and creating a multi-day immersive atmosphere. This 'consumerization' builds stronger brand affinity and relationships.