On LinkedIn, behind-the-scenes (BTS) video content significantly outperforms other formats, achieving a 200% higher engagement rate. This lo-fi approach, showing how products are made or offering glimpses into company culture, resonates strongly with the platform's professional audience, regardless of industry.
Instead of embedding video directly, marketers can increase email engagement by inserting a static screenshot from a video with a large play button graphic overlaid. This simple visual cue, which links to a landing page containing the video, increases average click-through rates by 34%.
The simple act of recording a selfie video while walking increases viewer retention. This "walk-and-talk" format achieves a 49% higher completion rate on LinkedIn and a 57% higher completion rate on Instagram. The movement and authentic, unscripted feel capture attention more effectively than static, polished videos.
As AI tools make slick, polished content ubiquitous, it becomes ineffective "wallpaper." To stand out, marketers should focus on creating lo-fi, human-centric content like behind-the-scenes videos or unscripted moments. This authentic approach builds genuine connection and engagement where AI-like content fails.