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  1. Uncensored CMO
  2. Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto
Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto

Uncensored CMO · Jan 26, 2026

Leaders argue that embracing failure is the key to success, sharing personal stories of major setbacks that ultimately fueled their greatest wins.

Venture Capitalists End Meetings with Founders Who Can't Articulate a Major Failure

A venture capitalist's first question to a founder is about a major failure. An inability to answer ends the meeting, as it signals a lack of experience in confronting and overcoming adversity, a crucial skill for leading a startup.

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto thumbnail

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto

Uncensored CMO·25 days ago

A Catastrophic Product Failure Can Force Expertise Across the Entire Business

A major product recall forced a CMO to conduct a forensic analysis of 96 issues across the entire supply chain, far outside his marketing role. This unwanted, deep operational knowledge became the foundation for the company's subsequent record-breaking growth.

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto thumbnail

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto

Uncensored CMO·25 days ago

Answer Forward-Looking Investor Questions by Recounting a Relevant Past Story

To avoid making prohibited forward-looking statements to investors, a CEO advised his CMO to reframe answers. When asked about the future, respond with a story about a past event or success that demonstrates capability and strategy, effectively answering the question without speculation.

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto thumbnail

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto

Uncensored CMO·25 days ago

Elite Coaches Counter-Intuitively Give Tough Feedback After Wins, Not Losses

An England rugby coach's philosophy is to be "tough in victory and gentle in defeat." After a loss, a player already knows their mistakes and needs support. After a big win, a player is overconfident and vulnerable, which is the precise moment for critical feedback to prevent future failure.

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto thumbnail

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto

Uncensored CMO·25 days ago

Adopt the Airline Industry's 'Black Box' Model by Mandating Public Failure Analysis

The airline industry's safety record improved by legally requiring that 'black box' data from crashes be made public for all airlines to learn from. Businesses can adopt this by creating a culture where learnings from failures are systematically shared across the entire organization, not siloed.

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto thumbnail

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto

Uncensored CMO·25 days ago

Roger Federer's 54% Point Win Rate Shows Greatness Is a Razor-Thin Margin, Not Dominance

Despite winning 80% of his matches, tennis legend Roger Federer won only 54% of total points played. This highlights that top-tier success isn't about constant victory, but about winning the critical points and maintaining a small but consistent edge over the competition.

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto thumbnail

Uncensored Renegades: Why we need to embrace failure with Kory Marchisotto

Uncensored CMO·25 days ago