Eric Coffey broke into government contracting by partnering with existing businesses. He managed the complex bidding process for them in exchange for a percentage of the contract, leveraging their history and workforce to win bids he couldn't have secured alone.
The "land and expand" strategy in federal contracting involves winning an initial bid and performing well. This builds trust, leading agencies to offer additional, often unlisted projects directly, bypassing the competitive public bidding process for smaller contracts under a certain threshold.
Eric Coffey's YouTube channel began as a tool to avoid repeating advice. He created videos to be a scalable answer repository for common questions. This simple, utility-driven approach organically built a content library that established his authority and grew into a media business.
Federal agencies are more reliable clients than state or local governments because they can print money to cover debts. State and local entities often have balanced budget requirements and can face shortfalls after disasters, risking non-payment on fulfilled contracts.
Instead of manually building a network, Eric Coffey uses his YouTube channel and 25,000-person email list to source subcontractors. By establishing himself as an authority, he can simply ask his audience for recommendations, tapping into a vast, pre-vetted talent pool on demand.
Eric Coffey's entire media monetization plan—from courses to a tiered community—was mapped out for him by a YouTube subscriber. This engaged fan called him and detailed a concentric circle strategy, proving that the best business ideas can come directly from your most ardent followers.
Eric Coffey is sunsetting his media company's monetization to refocus on government contracting. The media business served its ultimate purpose: establishing him as a top authority. This credibility now provides access to multi-million dollar contracts, a far more lucrative endeavor than selling courses.
Despite being a top voice in his niche, Eric Coffey was denied speaking slots at industry events, which he found were often pay-to-play. He circumvented these gatekeepers by launching his own conference, creating a platform for himself and other successful minority contractors who were also being excluded.