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  1. My First Million
  2. The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook
The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

My First Million · Oct 7, 2026

Jeff Harmon shares how finding distribution glitches and comedic storytelling built viral brands like Squatty Potty and Angel Studios.

Prime Recommendation Algorithms by Seeding Facial Recognition Data Across Target Social Platforms

Modern social media algorithms evaluate visual elements and human faces within video frames rather than relying solely on text or tags. To rapidly scale a newly created account or character, creators can 'warm up' a recognized face on established channels before launch. Platforms will identify the facial hash and automatically serve the new account to audiences actively watching that creator.

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook thumbnail

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

My First Million·16 days ago

Treat AI Productivity as a Multiplier to Expand Headcount Rather Than Downsize Teams

Cutting staff due to AI efficiency gains is often a short-term margin play rather than long-term value creation. When AI tools make individual workers 10 times more productive, the business can capture significantly more market opportunities. Expanding rather than contracting headcount multiplies total output and breaks through previous operational bottlenecks.

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook thumbnail

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

My First Million·16 days ago

Abandon Sub-Five-Million-Dollar Legal Disputes to Preserve Creative Momentum and Long-Term Upside

Protracted contract and payment disputes spanning several years deplete the energy and focus needed to generate new ventures. Unless an unpaid balance exceeds five million dollars, innovative entrepreneurs generate more net economic value by walking away from lawsuits, avoiding legal fatigue, and channeling their resources into building the next successful opportunity.

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook thumbnail

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

My First Million·16 days ago

Establish Market Beachheads by Exploiting Underpriced Glitches in New Advertising Channels

To successfully launch a product with limited capital, founders should look for newly launched platforms or overlooked advertising features before the market saturates them. When YouTube introduced its ad platform, ad views were less than a penny, allowing OraBrush to profitably gather customer data, refine acquisition funnels, and gain traction before ad rates inevitably climbed.

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook thumbnail

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

My First Million·16 days ago

Build Skippable Long-Form Video Ads to Qualify and Filter for High-Intent Buyers

Rather than confining marketing videos to standard 15- or 30-second constraints, businesses can run extended 15- to 20-minute video ads with a 5-second skip option. Viewers who choose not to skip demonstrate extreme investment and product affinity, resulting in dramatically higher conversion rates and lower effective customer or investor acquisition costs.

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook thumbnail

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

My First Million·16 days ago

Hire Comedians to Punch Up Marketing Scripts Rather Than Teaching Marketers Humor

Training comedians to operate within a direct-response marketing structure is far easier than teaching corporate marketers how to be genuinely funny. The winning formula involves first establishing direct-response fundamentals—problem, solution, credibility, and call to action—and then bringing in trained comedy writers whose jokes directly advance comprehension of the product's value proposition rather than distract from it.

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook thumbnail

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

My First Million·16 days ago

Replace Speculative Executive Greenlights with Paid Community Voting to Predict Entertainment Hits

Instead of relying on studio executives or detached focus groups, Angel Studios utilizes a paid membership guild that reviews and votes on rough cuts before films are distributed. Because members pay recurring subscription fees and hold actual veto power, their votes mirror real consumer market behavior, resulting in higher average box office performance than traditional independent film studios.

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook thumbnail

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

My First Million·16 days ago

Pair Non-Technical Executives with Dedicated AI Vibe Coders to Accelerate MVP Prototyping

AI coding tools enable executives to conceptualize and spin up functional software prototypes overnight, but operational fires often interrupt their workflow. By pairing an executive with a dedicated personal vibe coder, leadership can bypass technical backlogs and test minimum viable products rapidly before officially handing proven experiments over to core engineering teams.

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook thumbnail

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

My First Million·16 days ago