Even when you build a business around something you love, the actual "passion" activity will constitute only 5% of your time. The vast majority will be spent on necessary but less enjoyable tasks like sales, marketing, and operations required to support that core passion.
Every path—being broke, rich, an employee, or an entrepreneur—involves suffering. Since difficulty is an unavoidable fixed cost of living, you should stop trying to find a path without it. Instead, choose the path that offers the outcome or reward you value most, as the cost is the same.
Using "I'm not passionate about this" as a reason to quit is often a way to rationalize an inability to handle difficulty and do repetitive, unenjoyable tasks. True progress requires enduring these things to achieve a meaningful long-term goal, regardless of day-to-day feelings of passion.
A person driven by a deep purpose—like protecting their family—will endure far more than someone motivated by simply enjoying the process. Research shows that when suffering for a loved one, a person's pain tolerance can triple. This demonstrates that a powerful 'why' is the ultimate source of endurance.
The modern idea of "following your passion" as doing what you love is a misinterpretation. The word's origin, from the "Passion of Christ," means finding something you love so much that it's worth suffering for. This reframes career choice from seeking enjoyment to seeking a worthy struggle.
Don't attach your passion to a specific activity (the "what"), as it's external, fickle, and largely out of your control. Instead, be passionate about your reason for doing things (your "why") and your method (your "how"). These are internal and persistent, providing a stable foundation for motivation.