The goal of a customer-financed acquisition model isn't just profitability. It's to make customer acquisition so efficient that it ceases to be a constraint, shifting the primary business challenge to scaling service delivery and operations—a much better problem to have.
The ultimate level of customer-financed acquisition is achieved when gross profit from one new customer, within 30 days, pays for their own acquisition cost *and* funds the acquisition of two more customers. This creates an exponential, self-perpetuating growth loop independent of external capital.
Early-stage businesses can strategically leverage the 30-day interest-free period on credit cards as working capital. By ensuring customer acquisition costs are recouped within that window, your credit limit effectively becomes your advertising budget without incurring interest or debt.