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  1. The Game with Alex Hormozi
  2. The 6 Levels of Making Money | Ep 955
The 6 Levels of Making Money  | Ep 955

The 6 Levels of Making Money | Ep 955

The Game with Alex Hormozi · Mar 24, 2026

Explore the 6 levels of making money, from salaried employee to selling risk itself. Your income is proportional to the perceived risk you take.

Your Compensation Is Proportional to the Market's Perception of Your Risk

The highest earners find "mispriced bets"—situations the market views as highly risky but are not, due to their specific skills. They get overcompensated because the market pays for perceived risk, not the actual risk to the skilled individual.

The 6 Levels of Making Money  | Ep 955 thumbnail

The 6 Levels of Making Money | Ep 955

The Game with Alex Hormozi·14 hours ago

Integrate High-Margin "Insurance" Products like Warranties Into Any Business

Any business can adopt the insurance model by selling products that transfer risk from the customer, such as extended warranties, service guarantees, or maintenance plans. You get paid for the possibility of something going wrong, which is often pure profit when nothing does.

The 6 Levels of Making Money  | Ep 955 thumbnail

The 6 Levels of Making Money | Ep 955

The Game with Alex Hormozi·14 hours ago

Use a "Layaway" Model to De-Risk Your Service and Compel Upfront Payment

Offer customers flexible payment plans, but stipulate that work only begins after full payment. This de-risks your business from non-payment. Often, customers will opt to pay faster upfront to avoid the delay, solving your cash flow problem.

The 6 Levels of Making Money  | Ep 955 thumbnail

The 6 Levels of Making Money | Ep 955

The Game with Alex Hormozi·14 hours ago

Business Offers Asymmetric Returns: Capped Downside with Infinite Upside

Unlike baseball where the best outcome is four runs, business has a long-tail distribution of returns. A single successful venture can return 1000x, paying for all failed experiments. This asymmetric risk profile means it's rational to be bolder and take more calculated risks.

The 6 Levels of Making Money  | Ep 955 thumbnail

The 6 Levels of Making Money | Ep 955

The Game with Alex Hormozi·14 hours ago

Divorce Your Income from Your Time by Adopting Outcome-Based Compensation

Shift your compensation model from hours worked to results achieved through structures like revenue-share, profit-share, or outcome-based bonuses. This aligns your pay with your skill and ability to create value, not your time commitment, allowing for unlimited earning potential.

The 6 Levels of Making Money  | Ep 955 thumbnail

The 6 Levels of Making Money | Ep 955

The Game with Alex Hormozi·14 hours ago