Alex Hormozi waited until his business hit $4 million/month before adding a second acquisition channel. He advises delaying new channels because they require significant time and money, with a typical 6-12 month ramp-up period before showing results. Focus on mastering one channel first.
The most significant cost to a customer is often not the price, but the non-monetary burdens your product imposes, such as time, inconvenience, and required lifestyle changes. Reducing this friction is a key way to increase your product's value and justify a higher price.
Most businesses have more social proof than they realize, scattered across platforms like Yelp and Google. Systematically screenshot every single review and display them in high volume. The sheer quantity creates an overwhelming and highly persuasive visual effect on potential customers.
When creating testimonial content, lead with the customer's initial pain point, not the final positive outcome. Prospects relate more strongly to the problem they currently have, making the story more believable. Starting with the end result can feel too disconnected and less credible.