Social media algorithms are so sophisticated they identify your ideal customer based on the content's subject, language, and visuals. Instead of chasing generic views, create hyper-specific content for your target avatar. The platform will find the right audience for you, making the content the ultimate targeting tool.
Comparing your niche content's views to a viral entertainer like Mr. Beast is misleading. Instead, measure success relative to your total addressable market. A thousand views from qualified piano buyers is a huge win for a piano repair business. Set accurate expectations based on the size of your specific audience.
The relationship between content volume and qualified leads is far more linear than most expect. By producing 100 times more content than a smaller competitor, a business can generate nearly 100 times the prospects. This demonstrates that massive volume, when targeted correctly, is a straightforward path to scaling lead flow.
Views and likes can be deceiving. The most reliable indicator of effective content is positive feedback from your ideal customer avatar in the real world. A text from a respected business owner saying "that was fire" is a stronger signal to double down on a content format than a high view count from an unknown audience.