A business's core functions are attraction, conversion, and delivery. Ancillary functions like IT or finance can be outsourced. Since your brand is the primary driver of customer attraction, it's a core asset that must be managed by a dedicated in-house team, not an external agency.
When a competitor starts copying an unprofitable or operationally draining part of your business, let them. Don't engage in a price or service war over a flawed model. Focus on your most profitable, customer-centric offerings, and the competitor will likely fail on their own.
To fix high churn, stop trying to serve everyone. Analyze your most successful customers to identify their specific demographics, business size, and behaviors. Then, exclusively target that narrow, ideal avatar. Your CAC may rise, but LTV will skyrocket, solving the root cause of churn.
Before aiming for national scale, businesses must first completely dominate their local market. Expanding too quickly without a fortified home base leads to collapse, just as an army's supply lines break when stretched too thin. Focus on conquering your city first.
Sales motions that work for a warm, organic audience (e.g., a webinar selling straight to checkout) will almost certainly fail with cold traffic from paid ads. The economics and conversion rates will change dramatically, requiring a new sales process to handle lower-intent leads.
Believing your market can't afford a high-ticket price is often a symptom of a limited, low-intent lead source (like quarterly workshops). Running paid ads taps into a different, wealthier segment of the same market, proving that ability to pay exists beyond your current audience.