Businesses limit content output fearing audience fatigue, but the real issue is often low-quality content or production bottlenecks. An audience's appetite for high-value content is nearly insatiable; focus on improving quality and output, not reducing frequency.
When you lack impressive external results (like revenue), build authority by highlighting your effort. Documenting a massive volume of work, like creating thousands of content pieces, serves as a powerful and controllable form of proof that builds trust.
For businesses selling high-ticket items, the most effective call-to-action on TikTok is to DM the business on Instagram. This leverages Instagram's more established sales DM infrastructure and captures a warmer, higher-intent lead from a broader discovery platform.
Instead of outsourcing digital ads and remaining dependent, pay an agency with the condition that you 'control the mouse' during work sessions. Have them direct you and explain their reasoning live. This transforms their fee into an intensive training that builds in-house expertise quickly.
When starting out, don't try to out-expert established players. Instead, compete on access and personal attention. Acknowledge your small size and frame it as a benefit: clients get direct access to you, the founder, which is something large competitors cannot offer.
Heavy CTAs like 'book a call' only appeal to the small percentage of your audience ready to buy now. Lighter CTAs, like offering a cheat sheet, capture a much wider, less-aware audience, improving long-term profitability and reach even if immediate ROAS is lower.
When ad spend can't increase without performance dropping, the issue isn't your bidding strategy. It's that your direct offers have exhausted the small pool of problem/solution-aware customers. Scaling requires broader hooks and funnels to engage the much larger, less-aware audience.