The perception that video creation is inherently more difficult than audio is a mental barrier. By reframing it as simply a newer, less practiced skill, you can make the process feel more approachable and sustainable, reducing the psychological hurdle to getting started.
Don't let personal preferences, like a dislike for video, limit your business's impact. Prioritize your mission and goals. Focus on the feeling of achieving those goals, not the discomfort of the tasks required to get there, which should be treated as irrelevant.
To ensure you follow through on major initiatives you might otherwise abandon, announce them publicly to your audience. This "burn the boats" approach creates external pressure and social accountability, making it harder to retreat and forcing you to stay consistent.
Podcasting's effectiveness for discoverability has diminished. While it excels at nurturing existing audiences, platforms like YouTube, which are built for search, are now essential for attracting new followers. The primary growth engine for content creators has moved to video.
Despite building a highly successful business, Amy Porterfield expresses overwhelming regret for not being consistent on YouTube from the start. This highlights the immense, long-term compounding value of investing in search-based platforms early, even when it feels uncomfortable or unnecessary.
Short-form videos are not meant to replace your deeper teachings. Instead, view them as the initial touchpoint—the first impression that captures attention and funnels new people toward your more substantial long-form content like podcasts or detailed tutorials.
Amy Porterfield admits that despite her business's success, her YouTube channel was neglected and "weak" for years. This serves as a reminder that you don't need to have every platform perfectly optimized to build a thriving company; focus and excellence in key areas is sufficient.