Moving a course to an evergreen model is not a solution for poor sales. If a product isn't selling well live, the core issue is likely its messaging, offer, or audience alignment. An automated funnel will only amplify these existing problems. Diagnose and fix the core offer first.
When introducing new bonuses during a launch, email customers who have already purchased and inform them they will automatically receive all new offers. This simple step prevents buyer's remorse, reduces customer support tickets, and reinforces the value of buying early.
During the common mid-launch slump, introduce a 24-48 hour bonus. The primary goal isn't just the bonus itself, but to create a fresh, timely reason to contact your audience, breaking through promotional fatigue and recapturing attention with a new narrative.
Instead of brainstorming topics, first identify the beliefs or decisions your ideal customer must have before they're ready to buy your product. Your challenge content should then be reverse-engineered to instill those specific prerequisites, making the purchase of your program the logical next step.