Moving beyond analytics, the company is developing an AI agent that navigates an application like a real person. This "AI personality" can identify and report on areas of friction it encounters, providing a new, automated method for product testing and user experience validation before real users struggle.
Traditional onboarding forces users down a rigid path (e.g., checklists). A better approach empowers users to control their own journey, with AI acting as a patient, non-intrusive guide. This philosophy stems from the belief that humans inherently resist being told exactly what to do.
Feeling pressure to be an "AI company," Product Fruits' CEO initially pushed for AI integration across all internal processes. He later realized this was counterproductive, as forced adoption in areas where it didn't naturally fit led to nonsensical outcomes. True efficiency comes from targeted, not blanket, implementation.
When generative AI emerged, the team feared their existing product would become obsolete. Instead of retrofitting AI features, they made the strategic decision to rebuild the entire platform from the ground up with AI at its core. This allowed them to realize their long-term product vision.