Despite vast cultural and legal differences between countries, the fundamental challenges and stages of moving abroad follow a predictable pattern. By identifying this 'same story' and 'same cycle,' Lodgerin could develop a standardized software process that works globally, abstracting away location-specific complexities.
The relocation market is a 'blue ocean' filled with traditional operators relying on fragmented tools. Lodgerin's core value proposition is consolidating these chaotic workflows into one platform. This reduces operational costs and improves user experience, effectively selling 'peace of mind' to an underserved market.
Founder Óscar Rubio initially learned the market by personally traveling to cities to manage relocations for his first clients. Realizing this wasn't scalable, he transitioned to working with local partners. This deep, hands-on experience formed the foundation for the software, which now aims for AI-driven automation.
Instead of competing with giants like Airbnb in a capital-intensive B2C market, Lodgerin targets institutions like universities and corporations. This B2B approach provides a more financially sustainable path to growth by focusing on service quality rather than burning cash on mass-market customer acquisition.