Professionals often undervalue their knowledge. Framing it as a tangible asset that could be instantly lost through injury highlights its immense value and the urgency to leverage it beyond direct, time-for-money service work.
The key to a profitable education business is not just teaching what you know, but solving a concrete, valuable problem. Vague topics like "burnout" or "bedside manner" are difficult to monetize because customers won't pay a premium for solutions to non-urgent, intangible issues.
Professionals mistake building a practice for creating passive income. In reality, it just shifts their work to management and liability, still trading time for money. True passive income comes from assets like educational courses that sell independently of their direct involvement.
Building a seven-figure course business doesn't require mass-market appeal. For a specialized profession with hundreds of thousands of members, capturing just 1% of the market with a high-ticket course can generate millions in revenue, making the goal far more attainable.