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  1. The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
  2. Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability
Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Sep 8, 2026

Marketing AI isn't about pilots, it's about scalable capabilities. Learn what it takes to operationalize AI effectively.

The AI Productivity Trap Leads to Burnout, Not Innovation

Measuring AI success solely by productivity gains is short-sighted, often leading employees to do the work of multiple people and burn out. The goal shouldn't be to "spin the wheel faster" but to reinvest saved time into higher-value strategic work that achieves 10x, not 10%, improvements.

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability thumbnail

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX·a month ago

Your Employees Are Hearing About AI Even if You're Not Talking About It

Leadership silence on AI fosters an environment of misinformation and fear, as employees are constantly exposed to external debates. Proactive and consistent communication is essential to control the narrative, guide the team, and build trust, even if the complete strategy is not yet finalized.

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability thumbnail

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX·a month ago

Poor AI Implementation Poisons Employee Perception of the Technology's Value

When companies roll out AI badly—throwing tools at teams without proper training or context—employees can become soured on the technology itself. This is a failure of rollout, not a referendum on AI. Encouraging personal exploration of tools can help employees form a more accurate, positive view.

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability thumbnail

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX·a month ago

Individual Employees Adopt AI Far Faster Than Their Organizations Can Strategize

Research shows a significant gap where over half of individuals integrate AI, but only 25% of their organizations successfully scale it with a formal strategy. This creates a disconnect between grassroots adoption and top-down implementation, highlighting a failure in organizational translation and communication.

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability thumbnail

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX·a month ago

True AI Strategy Requires CEO Championing and Universal AI Literacy, Not Just Pilots

A genuine AI strategy isn't a collection of pilot projects. It's signaled by consistent communication from the CEO, a commitment to broad AI literacy across all roles and seniority levels, and a clear roadmap for integrating AI into core business models and staffing plans.

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability thumbnail

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX·a month ago

AI Automation Creates a Critical Skill Gap for Junior Marketers

When AI automates foundational tasks, junior employees miss the learning that builds strategic judgment. This creates an "apprentice problem" where future leaders can't discern good from bad AI output. Companies must rethink talent development, potentially through new apprenticeship models focused on cultivating judgment.

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability thumbnail

Marketing AI Institute Chief Content Officer Mike Kaput on what separates an AI pilot from an AI capability

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX·a month ago