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  1. The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
  2. #859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future
#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX · May 13, 2026

University of Phoenix's Ruth Veloria on re-engineering higher education for working pros via flexibility, personalization, and AI skills.

Higher Education's Real Transformation Is Designing for Working Adults, Not Just Online Access

The fundamental strategic shift in higher education is not simply moving classes online, but re-engineering the entire educational model to serve working adults as the primary audience, rather than as an exception to a traditional campus-based system.

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future thumbnail

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX·a day ago

University of Phoenix Sacrifices Campus Culture for Predictability to Serve Working Adults

The operating model for adult learners deliberately trades traditional campus experiences like cafeterias for structured, predictable formats. Asynchronous, repeatable five-to-six-week courses reduce the cognitive load for busy students balancing work and family.

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future thumbnail

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX·a day ago

University of Phoenix Measures Success With Confidence-Building Milestones, Not Just Completion Rates

Metrics for adult learners prioritize momentum and human outcomes over simple completion. Success is tracked through leading indicators like skills acquisition via digital badges, career alignment surveys, and the student's growing confidence in their abilities.

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future thumbnail

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX·a day ago

Effective EdTech Personalization Blends Prior Experience Recognition with Data-Triggered Human Support

True personalization starts by crediting a student's existing life and work experience to customize their learning path. It is then enhanced by using data signals to identify struggling students, which triggers proactive intervention from human counselors to maintain motivation.

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future thumbnail

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX·a day ago

Corporate Tuition Benefits Fail Without Explicitly Connecting Learning to Internal Career Paths

To function as a retention tool, education benefits must be linked to concrete opportunities within the company. Leaders often miss this crucial step, providing a general benefit but failing to show employees a clear career pathway for their new skills, inadvertently encouraging them to leave.

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future thumbnail

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX·a day ago

University of Phoenix Integrates AI Tools Into Every Course to Mirror Real-World Workplace Practices

Recognizing that employees are self-teaching AI, the university proactively embeds AI skills across its entire curriculum. This practical approach teaches responsible use of AI for tasks like research and first drafts, reflecting how these tools are actually used in the modern workforce.

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future thumbnail

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX·a day ago