In a world of AI-generated content, true expertise is proven by the ability to answer spontaneous, unscripted questions on a topic for an extended period. This demonstrates a level of domain mastery and authenticity that AI cannot replicate, building genuine trust with an audience.
The risk of a malicious deepfake video targeting an executive is high enough that it requires a formal protocol in your crisis communications plan. This plan should detail contacts at social platforms and outline the immediate response to mitigate reputational damage.
Effective AI policies focus on establishing principles for human conduct rather than just creating technical guardrails. The central question isn't what the tool can do, but how humans should responsibly use it to benefit employees, customers, and the community.
The market reality is that consumers and businesses prioritize the best-performing AI models, regardless of whether their training data was ethically sourced. This dynamic incentivizes labs to use all available data, including copyrighted works, and treat potential fines as a cost of doing business.
AI 'agents' that can take actions on your computer—clicking links, copying text—create new security vulnerabilities. These tools, even from major labs, are not fully tested and can be exploited to inject malicious code or perform unauthorized actions, requiring vigilance from IT departments.
Using AI for incremental efficiency gains (10% thinking) is becoming table stakes. True competitive advantage lies in 10X thinking: using AI to fundamentally reimagine your business model, services, and market approach. Companies that only optimize will be outmaneuvered by those that transform.
When an AI tool generates copyrighted material, don't assume the technology provider bears sole legal responsibility. The user who prompted the creation is also exposed to liability. As legal precedent lags, users must rely on their own ethical principles to avoid infringement.
AI will create negative consequences, like the internet spawned the dark web. However, its potential to solve major problems like disease and energy scarcity makes its development a net positive for society, justifying the risks that must be managed along the way.