Companies developing effective AI-powered workflows and system prompts are creating a new form of valuable IP. Instead of keeping these internal processes secret, they can be packaged as 'playbooks' and licensed to other businesses, generating a new, scalable stream of passive income.
Before pursuing a business idea, run it through a simple filter. Ask: 1) Is AI already replacing this? 2) Is the industry shrinking? 3) Is it easier to lose money than to make it? Answering 'yes' to any of these questions is a strong signal to abandon the idea and find a different vehicle for success.
Constantly switching business ideas is often a subconscious strategy to avoid failure. Starting over means you can't be proven wrong. Sticking with one idea long enough for it to potentially fail is demoralizing, so people jump to the next thing to protect their ego, sabotaging their chance at success.
To overcome the tendency to switch projects, implement a two-part system. First, commit to a single initiative for a non-negotiable period of 1,000 days. Second, document your journey publicly. This combination of a long-term timeframe and external accountability dramatically increases your probability of success.
The true power of content creation extends beyond marketing. It acts as a magnet for opportunities you can't buy: inbound deal flow, high-quality talent, valuable friendships, and exclusive invitations. These serendipitous benefits often provide more long-term value than direct lead generation.
To significantly increase your income, stop selling discrete skills or tasks. Instead, solve larger business problems tied to revenue and growth. Taking ownership of a client's outcome, rather than just executing instructions, makes you vastly more valuable and allows you to charge retainers instead of hourly rates.