While many marketers focus on TikTok and Instagram, Facebook Reels is currently "crushing" organic reach, even among younger demographics. Similarly, LinkedIn is a massive, untapped opportunity for both B2B and consumer brands to gain attention.
While insecurity can be a powerful motivator, it's an unhealthy and unsustainable fuel for ambition. Success achieved this way often leads to reckless spending on "dumb shit" because the money is used to prove others wrong, rather than building lasting value.
Spending years building a business for someone else (even a parent) while being undercompensated is a powerful training ground. It forces a level of conviction, humility, and delayed gratification that can lead to explosive growth once you start your own venture.
Businesses should operate in a constant state of "offense"—innovating, seeking new clients, and exploring new services. Being forced into offense because of a defensive situation (like losing a major client) is far less effective and more stressful than proactive growth.
True financial well-being and happiness are not dictated by income level, but by living within your means and maintaining self-awareness. Someone earning a modest salary can be in a much better place than a high-earner who is overleveraged and lacks a sense of self.
When deciding who to hire next, the most effective strategy is to identify the biggest pain point. Specifically, hire someone to take over the task that you, as the leader, are spending the most time on that you don't want to be doing. This is the key to unlocking your own productivity.
A low Customer Acquisition Cost (CAC) might seem successful, but it could be hiding inefficient creative. Optimizing creative strategy could dramatically lower CAC further (e.g., from $39 to $16), unlocking greater profitability and scale, especially as you increase ad spend.