The conventional wisdom to "stay in your lane" is wrong. Creators should embrace multiplicity, covering various topics like fitness, business, and parenting simultaneously. This "and" approach reflects a person's true, multi-faceted nature and builds a more authentic, resilient brand.
Once a creator achieves significant success, the guiding metric for their career should shift from financial ROI to personal happiness. Engaging in activities you genuinely enjoy, even if they seem less profitable on paper, will fuel your energy and compound your success across all ventures in the long run.
To successfully pivot your brand, you must tune out critics telling you to "stay in your lane" and stop caring about short-term data like views. True brand evolution is fueled by self-esteem and a long-term vision, not by the immediate, and often negative, validation from an existing audience.
The natural instinct to be a "people-pleaser" should not apply to anonymous online commenters. Public figures must mentally separate feedback from their actual community (family, team) from criticism by strangers like "Sally Pants 49." You don't owe your happiness or strategy to people you don't know.