Contrary to common advice, Gary Vaynerchuk argues against niching down. He believes that being a multi-dimensional creator covering various topics builds a more interesting and sustainable brand long-term. This requires the humility to accept that not every piece of content will perform equally well, but it avoids being one-dimensional.
To achieve massive content scale (e.g., 1,000 pieces a day) with limited resources, the key is using AI for production efficiency. Vaynerchuk specifies that AI's primary role should be to help edit and 'chop up' long-form content into smaller pieces, rather than generating the creative ideas or original content itself.