You cannot effectively hire for a role you don't understand. Before hiring a TikTok creator, immerse yourself by spending hours consuming content on the platform. This builds the necessary context to accurately judge a candidate's talent and avoid hiring based on stereotypes.
Don't get paralyzed by planning. The most effective operators act first, gather real-world data, and then formulate a strategy based on those actions. This reverses the traditional business school model and prioritizes execution over theoretical frameworks.
A common leadership pitfall is hiring insecure individuals with the goal of 'fixing' or mentoring them. Instead, seek deeply confident people. Their confidence manifests as humility and emotional intelligence, which are far more valuable traits for team health and performance.
Obsessing over whether past decisions were 'right' is paralyzing and wasteful. Accept that you made the best call with the data available at the time and move on. The speed gained from this mindset allows you to make more total decisions, leading to a net win.
Effective time management isn't about balance; it's about extreme focus. Pour your energy into the single activity driving the most growth (offense) and the single greatest threat to your business (defense). Ignore the tasks that fall in the middle ground.
Don't just host an event; design it for social media amplification. Spend extra on a unique, highly shareable spectacle. This gives attendees the 'ammo' to create user-generated content, turning your event into a marketing campaign that reaches a much larger audience.
If a termination violates your company's values, correct it dramatically. Personally paying a large, unexpected severance sends a powerful, unmissable message to HR and finance about the standard of care and respect you expect for all employees, even during offboarding.
Instead of direct sales ads, create a B2B podcast interviewing target customers. Turn clips into LinkedIn ads targeting their peers. This builds brand authority and relationships without a call to action, making the eventual sale far easier because you've established yourself as a credible industry voice.
If you don't want to be the face of your brand, consider creating an animated character. A character is a fully controllable asset, free from the complexities, risks, and unpredictability associated with human personalities and influencers. It's a scalable and durable branding strategy.