New sports leagues like Major League Pickleball can succeed because they no longer need major TV deals. They can build a dedicated audience on smaller streaming services and social media, then leverage that following to secure larger media rights deals, a path unavailable in the pre-streaming era.
Beyond high-profile assets like sports teams, blockchain's core utility will be enabling the fractionalization of everyday small businesses. This technology will create a new mechanism for local entrepreneurs, like a pizza shop owner, to gain liquidity by easily transacting ownership shares, fundamentally changing small business finance.
Gary Vaynerchuk's investments in alternative sports like pickleball and wiffle ball are not just passion projects. They are calculated financial moves designed to build a portfolio that will generate the capital necessary to eventually purchase a major league team like the New York Jets, whose valuation is skyrocketing.