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  1. Product Mastery Now for Product Managers, Leaders, and Innovators
  2. 612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD
612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators · Oct 5, 2026

70% of innovations fail because rigid systems block frameworks; success requires aligning leadership, governance, and dynamic funding.

Enterprise Innovation Fails Because Legacy Organizational Systems Reject Flexible Methodologies

Frameworks like Agile StageGate and Lean Startup often work at the individual project level but struggle across full enterprise portfolios. When a modern innovation process collides with an organization operating in traditional ways, the system inhibits iterative learning loops. Innovation success requires aligning multiple systemic dimensions—including structure, culture, and budgeting—rather than simply rolling out a new process.

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD thumbnail

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators·19 days ago

Burning Passion Outperforms Burning Platforms by Preventing Fear-Induced Apathy in R&D

Traditional change management relies on creating a 'burning platform,' but fear-based leadership induces short-term survival instincts and employee apathy, leading workers to merely do their jobs rather than push for extraordinary work. Breakthrough innovation takes years and requires intrinsic motivation. Leaders must shift away from fear-inducing targets or right-sizing and instead build a 'burning passion' centered on a meaningful mission.

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD thumbnail

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators·19 days ago

Innovation Leaders Must Manage Like Gardeners Rather Than Strategic Chess Masters

Business leadership education often teaches executives to act like chess masters moving pieces on a board. In innovation, that command-and-control approach turns the leader into an operational bottleneck. Instead, leaders must operate like gardeners: establishing the right environmental conditions, assembling diverse capabilities, weeding where necessary, and stepping back to let the organization grow products autonomously.

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD thumbnail

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators·19 days ago

Co-Creating Complex Strategy With Lead Engineers Eliminates Rogue Skunkworks Projects

In complex domains with unknown unknowns, executive teams should avoid isolated strategy sessions. When strategy and technology roadmaps are co-created with senior engineers, technical teams understand project rationale upfront. This brings an estimated 20% to 30% of unofficial 'skunk work' pet projects into the open, allows the organization to fail fast on weak ideas, and empowers tactical staff to pivot independently when projects inevitably fail.

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD thumbnail

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators·19 days ago

Couple Macro Strategic Gateways With Micro Iterative Sprints for Innovation Success

Organizations that adopt purely agile methodologies often iterate indefinitely without a coherent strategic direction, while purely linear processes prevent learning. The most effective innovation systems pair linear governance with go-kill decision gates at the macro strategic level—allowing executive leadership to plan long-term capital investments—with iterative, short learning loops (such as Design Thinking or Scrum) at the operational execution layer.

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD thumbnail

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators·19 days ago

Fund Value Creation Targets Instead of Fixed Projects to Enable Dynamic Innovation

Annual corporate financial cycles lock in project budgets once a year, effectively restricting creativity to an annual cadence. Because innovation is dynamic and non-linear, projects will fail. To build a responsive portfolio, leaders should negotiate funding around agreed-upon performance outcomes or key value metrics (such as emissions reductions or revenue milestones) rather than specific initiatives, giving teams freedom to reallocate resources across backlogs dynamically.

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD thumbnail

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators·19 days ago

Embedding AI and Simulation Specialists Inside Cross-Functional Teams Outperforms Centralized Tech Units

Isolating AI, virtual experimentation, and simulation into separate, centralized units limits their impact on innovation. Cross-functional product teams must include embedded digital specialists who understand both the models and the domain. Because simulation models only operate effectively within their trained data boundaries, integrated team expertise is critical to validate algorithm outputs and recognize when AI is hallucinating or failing.

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD thumbnail

612: Why 70% of innovation efforts fail (and it’s not your process) – with Anita Friis Sommer, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators·19 days ago