Marketers can find top-performing content on X by searching a keyword in parentheses followed by "min_faves:[number]". This surfaces posts with a minimum number of likes, revealing what hooks and topics are resonating with a large audience. This data can then inform content strategy across all marketing channels.
Leverage X's native AI, Grok, by prompting it to find trending posts in your niche from the last few days. This provides a quick, foundational list of high-engagement content, allowing you to identify what topics and formats are currently capturing attention without tedious manual searching.
Don't limit content research to one platform. After identifying viral topics on X, validate and expand on them by checking other channels. Look at the 'top' posts in relevant subreddits and examine the pinned posts on top Instagram accounts in your niche to get a more comprehensive view of what's resonating.
When researching viral content, the goal isn't to copy but to find a proven concept and add your unique perspective. The host argues there are no truly original ideas, only unique spins. This approach allows creators to leverage successful formats and topics while maintaining an authentic brand voice, turning inspiration into new content.