At the end of the year, audiences are psychologically primed for reflection and catching up on what they missed, similar to the appeal of Spotify Wrapped. Marketers should lean into this by providing "best of" roundups that help consumers feel informed, connected, and up-to-date.
The word "most" (e.g., "most downloaded," "most viewed") is highly effective at year-end because it leverages social proof. People inherently want to know what others find valuable. This framing exponentially increases consumption, regardless of the actual audience size.
Creating "best of" content roundups is now easier with AI. Instead of manually sifting through data to find top performers, marketers can use AI to quickly identify popular content and even extract key summaries, significantly speeding up the creation process and enabling deeper insights.