Spreading efforts thinly across all platforms is a mistake. It is better to dominate one relevant platform. A minimal, inactive presence on multiple channels can be a negative signal to customers, suggesting your business is out of touch or struggling.
AI is not a threat to strategic marketers; it's a tool that will automate tedious tasks and eliminate lazy, uninspired work. It will amplify the value of marketers who possess good taste, strategic thinking, and a deep understanding of their audience, making them more effective, not obsolete.
Don't treat your content calendar as an unchangeable plan. The most effective and engaging marketing often arises from spontaneously reacting to current cultural moments. A rigid calendar prevents this agility, causing you to miss your biggest opportunities to connect with your audience.
Marketing decisions should not be based on internal team members' subjective preferences, such as "I wouldn't click on that." Your team is not your target audience. A culture of A/B testing ideas should always take precedence over personal opinions to avoid a bad marketing environment.
With AI making content creation easier and more common, the key to success has shifted. A robust distribution strategy for "above average" content is now more critical than striving for a single "perfect" piece with no promotion plan. How and where you share content matters more than ever.