Marketers shouldn't hesitate to delete social media posts that fail to gain traction. This practice is common and not penalized by algorithms. Reposting similar content immediately, however, may have negative effects, suggesting a need for caution with that specific follow-up action.
Adding "RE:" to a subject line to imply a previous conversation is a deceptive and "horrible tactic." While it might have been used in the past to boost open rates, respected marketers now view it as absolute garbage and advise against it, regardless of its effectiveness.
Experienced marketers admit to frequently using "last chance" in promotional subject lines to create false urgency, even when the offer will be extended. While a common tactic, it can lead to customer skepticism when they notice multiple "last chances."
A host recounts having a debilitating panic attack minutes before moderating a panel at a major conference. This highlights that professionals who appear calm on stage can experience intense nerves, anxiety, and self-doubt, reinforcing that such feelings are normal for anyone, regardless of experience.