While emojis help email subject lines stand out in inboxes, using an emoji as the initial character impairs usability for subscribers who use screen readers. To maintain accessibility while keeping the visual benefit of emojis, place them in the middle or at the end of the subject line, or use them as bookends within the preheader text instead.
Encouraging employees to create brand content online can be challenging. By co-authoring updates via LinkedIn's collaborative posts—which support up to five co-authors or company pages—posts appear across both audiences simultaneously without being marked as sponsored. This expands reach for the company while directly helping team members grow their professional followings.
When social media platforms introduce new tools, their algorithms intentionally boost the reach of content using those features. Platforms want creators to perceive immediate success so the feature achieves fast adoption. Marketers should deliberately test and lean into freshly launched platform features immediately before algorithmic circulation normalizes.
Using platform-suggested AI hooks runs the risk of homogenizing content and fatiguing regular followers. Creators can instead use Instagram's trial reel toggle, which distributes experimental videos exclusively to non-followers. This provides a risk-free testing ground to validate hooks and engagement metrics before publishing proven concepts to the main profile feed.