Unlike traditional firms that bill by the hour, personal injury attorneys on contingency fees are highly motivated to adopt AI. Efficiency gains don't reduce billable hours; they directly boost profit margins by settling cases faster and with less manual work, creating clear and immediate ROI.

Previous technology shifts like mobile or client-server were often pushed by technologists onto a hesitant market. In contrast, the current AI trend is being pulled by customers who are actively demanding AI features in their products, creating unprecedented pressure on companies to integrate them quickly.

As agencies adopt AI to increase efficiency, clients will rightfully question traditional pricing models based on billable hours. This creates an "arbitrage" problem, forcing agencies to redefine and justify their value based on strategic insight and outcomes, not just the labor involved.

Contrary to its reputation for slow tech adoption, the legal industry is rapidly embracing advanced AI agents. The sheer volume of work and potential for efficiency gains are driving swift innovation, with firms even hiring lawyers specifically to help with AI product development.

By using AI to respond to discovery requests instantly, plaintiff firms can force defense counterparts, who bill by the hour, to either spend significant time (and client money) responding or settle faster. This tactical use of AI directly exploits and undermines the core business model of their opponents.

To penetrate tech-resistant markets like personal injury law, the winning model is not selling AI software but offering an AI-powered service. Finch acts as an outsourced, AI-augmented paralegal team, an easier value proposition for firms to adopt than training existing staff on new, complex tools.

VC Keith Rabois highlights a core conflict: law firms billing by the hour are disincentivized from adopting AI that makes associates more efficient, as it reduces revenue. This explains why corporate legal departments are faster adopters—their goal is to cut costs.

Measuring AI's value by hours saved is misleading for law firms, as it can imply lower revenue. The true ROI comes from what lawyers do with that saved time: pursuing more complex strategies, conducting deeper analysis, and spending more time with clients—high-value work previously constrained by time.

Within the last year, legal AI tools have evolved from unimpressive novelties to systems capable of performing tasks like due diligence—worth hundreds of thousands of dollars—in minutes. This dramatic capability leap signals that the legal industry's business model faces imminent disruption as clients demand the efficiency gains.