The paradigm is shifting from using AI as a general chatbot to building a team of 'digital employees.' Claude Skills allow users to encapsulate a specific, repeatable workflow—like drafting a newsletter from tweets—into a tool that can be executed on demand, creating a specialized agent for that job.

To maximize an AI assistant's effectiveness, pair it with a persistent knowledge store like Obsidian. By feeding past research outputs back into Claude as markdown files, the user creates a virtuous cycle of compounding knowledge, allowing the AI to reference and build upon previous conclusions for new tasks.

Users can now upload instructional files to teach Claude AI specific abilities. This allows the AI to perform complex, branded tasks like creating presentations or designing posters according to a company's unique style guide, effectively turning it into a personalized expert assistant.

Beyond using pre-made skills, users can simply prompt Claude to create a new skill for itself. The AI understands the required format and can generate the instructional text for a new capability, such as crafting marketing hooks that create FOMO. This democratizes the process of AI customization.

Instead of guessing which skills to create, describe your business to Claude and ask it to recommend the 10 most valuable, custom skills you should build. This leverages the AI's understanding to bootstrap your own AI-powered workflow.

The concept of "Skills" was born when the team found that telling Claude *how* to query a data source and follow design guidelines produced better, more flexible dashboards than building rigid, parameterized tools. This discovery highlighted the power of instruction over hard-coding.

A key aspect of Claude's new feature is its ability to intelligently choose the right tool for the job. When a user makes a request, the AI automatically scans its library of uploaded skills and selects the most appropriate one without needing to be explicitly told, creating a seamless user experience.

The tangible asset for a Claude Skill is surprisingly low-tech: a folder containing a 'skills.md' file and other optional resources. This folder is either referenced by Claude in a local directory or zipped and uploaded to the web UI, demystifying the creation process for non-engineers.

Unlike Claude Projects or OpenAI's Custom GPTs which apply a general context to all chats, Claude Skills are task-specific instruction sets that can be dynamically called upon within any conversation. This allows for reusable, on-demand workflows without being locked into a specific project's context.