The primary short-term risk for the AI sector isn't capital expenditure but the high cost of token generation. For AI applications to become ubiquitous, the unit economics must improve. If running a single query remains prohibitively expensive for businesses, widespread, sustainable adoption will be impossible, threatening the entire investment thesis.
Related Insights
Contrary to the narrative of burning cash, major AI labs are likely highly profitable on the marginal cost of inference. Their massive reported losses stem from huge capital expenditures on training runs and R&D. This financial structure is more akin to an industrial manufacturer than a traditional software company, with high upfront costs and profitable unit economics.
The excitement around AI often overshadows its practical business implications. Implementing LLMs involves significant compute costs that scale with usage. Product leaders must analyze the ROI of different models to ensure financial viability before committing to a solution.
Unlike traditional SaaS, achieving product-market fit in AI is not enough for survival. The high and variable costs of model inference mean that as usage grows, companies can scale directly into unprofitability. This makes developing cost-efficient infrastructure a critical moat and survival strategy, not just an optimization.
A primary risk for major AI infrastructure investments is not just competition, but rapidly falling inference costs. As models become efficient enough to run on cheaper hardware, the economic justification for massive, multi-billion dollar investments in complex, high-end GPU clusters could be undermined, stranding capital.
The AI buildout won't be stopped by technological limits or lack of demand. The true barrier will be economics: when the marginal capital provider determines that the diminishing returns from massive investments no longer justify the cost.
The cost for a given level of AI capability has decreased by a factor of 100 in just one year. This radical deflation in the price of intelligence requires a complete rethinking of business models and future strategies, as intelligence becomes an abundant, cheap commodity.
A paradox exists where the cost for a fixed level of AI capability (e.g., GPT-4 level) has dropped 100-1000x. However, overall enterprise spend is increasing because applications now use frontier models with massive contexts and multi-step agentic workflows, creating huge multipliers on token usage that drive up total costs.
The cost of AI, priced in "tokens by the drink," is falling dramatically. All inputs are on a downward cost curve, leading to a hyper-deflationary effect on the price of intelligence. This, in turn, fuels massive demand elasticity as more use cases become economically viable.
Software has long commanded premium valuations due to near-zero marginal distribution costs. AI breaks this model. The significant, variable cost of inference means expenses scale with usage, fundamentally altering software's economic profile and forcing valuations down toward those of traditional industries.
While the cost for GPT-4 level intelligence has dropped over 100x, total enterprise AI spend is rising. This is driven by multipliers: using larger frontier models for harder tasks, reasoning-heavy workflows that consume more tokens, and complex, multi-turn agentic systems.