As mortgage rates fall, more homeowners will list their properties, increasing inventory. This rise in supply will happen concurrently with the rise in demand from improved affordability. This dynamic will prevent a surge in home prices, keeping annual appreciation capped at a modest 2% for the upcoming year.

The most effective way to lower housing prices is to increase supply. Instead of artificially freezing rents, which discourages investment, policymakers should remove regulations that make building new units difficult. More construction creates more competition, which naturally drives down prices for everyone.

While most acquirers rely on brokers, platforms like Craigslist or Facebook Marketplace can be a hidden source of off-market deals. Very small, less sophisticated business owners often default to these simple platforms to sell, creating unique opportunities for diligent searchers.

To address the housing supply crisis, policymakers should index the capital gains tax exclusion for home sales to inflation. The current thresholds, unchanged since 1997, create a disincentive for long-term homeowners to sell. Adjusting the exclusion would incentivize downsizing, releasing existing housing stock onto the market for new buyers.

A major driver of today's housing scarcity is that homeowners, particularly Boomers, who refinanced into sub-3% mortgages have no financial incentive to ever sell. This seemingly positive economic condition has had the negative side effect of locking vast amounts of housing inventory in place, worsening the supply crisis.

A significant cause of today's housing inventory shortage is that homeowners are locked into low-interest mortgages. "Portable mortgages," which are being actively evaluated by the FHFA, would allow homeowners to transfer their existing mortgage to a new property, removing the financial disincentive to move and potentially unlocking market liquidity.

Despite 70% of the market being controlled by HOAs, the advice is to focus on "scatter" individual homes. The HOA market is an auction where the lowest bid wins, destroying margins. By focusing on individual homeowners, the business can control its pricing, maintain higher margins, and avoid a race to the bottom.

Google is testing a feature that surfaces real estate listings and agent contact info directly in search results. This represents a critical threat to aggregators like Zillow, as Google could capture user intent at its source and cut Zillow out of the value chain completely, especially if integrated with Google Maps.

High daily user engagement on real estate platforms doesn't easily translate to revenue. Unlike purchase-intent-driven search, much of real estate browsing is aspirational entertainment ("Zillow and chill") with long latency to transaction, making monetization a significant challenge.