The massive demand for GPUs from the crypto market provided a critical revenue stream for companies like NVIDIA during a slow period. This accelerated the development of the powerful parallel processing hardware that now underpins modern AI models.
The performance gains from Nvidia's Hopper to Blackwell GPUs come from increased size and power, not efficiency. This signals a potential scaling limit, creating an opportunity for radically new hardware primitives and neural network architectures beyond today's matrix-multiplication-centric models.
The strongest evidence that corporate AI spending is generating real ROI is that major tech companies are not just re-ordering NVIDIA's chips, but accelerating those orders quarter over quarter. This sustained, growing demand from repeat customers validates the AI trend as a durable boom.
The 2012 breakthrough that ignited the modern AI era used the ImageNet dataset, a novel neural network, and only two NVIDIA gaming GPUs. This demonstrates that foundational progress can stem from clever architecture and the right data, not just massive initial compute power, a lesson often lost in today's scale-focused environment.
The progress in deep learning, from AlexNet's GPU leap to today's massive models, is best understood as a history of scaling compute. This scaling, resulting in a million-fold increase in power, enabled the transition from text to more data-intensive modalities like vision and spatial intelligence.
The progression from early neural networks to today's massive models is fundamentally driven by the exponential increase in available computational power, from the initial move to GPUs to today's million-fold increases in training capacity on a single model.
When power (watts) is the primary constraint for data centers, the total cost of compute becomes secondary. The crucial metric is performance-per-watt. This gives a massive pricing advantage to the most efficient chipmakers, as customers will pay anything for hardware that maximizes output from their limited power budget.
Despite bubble fears, Nvidia’s record earnings signal a virtuous cycle. The real long-term growth is not just from model training but from the coming explosion in inference demand required for AI agents, robotics, and multimodal AI integrated into every device and application.
The plateauing performance-per-watt of GPUs suggests that simply scaling current matrix multiplication-heavy architectures is unsustainable. This hardware limitation may necessitate research into new computational primitives and neural network designs built for large-scale distributed systems, not single devices.
Top-tier kernels like FlashAttention are co-designed with specific hardware (e.g., H100). This tight coupling makes waiting for future GPUs an impractical strategy. The competitive edge comes from maximizing the performance of available hardware now, even if it means rewriting kernels for each new generation.
NVIDIA’s business model relies on planned obsolescence. Its AI chips become obsolete every 2-3 years as new versions are released, forcing Big Tech customers into a constant, multi-billion dollar upgrade cycle for what are effectively "perishable" assets.