Companies like Apple condition shareholders to expect steady profits and buybacks. This creates a trap, making it difficult to pivot to heavy, profit-reducing investments (like major AI CapEx) that shareholders of growth-stage firms tolerate.

Apple is deliberately avoiding the massive, capital-intensive data center build-out pursued by its rivals. The company is betting that a more measured approach, relying on partners and on-device processing, will appear strategically brilliant as the market questions the sustainability of the AI infrastructure gold rush.

Apple's seemingly slow AI progress is likely a strategic bet that today's powerful cloud-based models will become efficient enough to run locally on devices within 12 months. This would allow them to offer powerful AI with superior privacy, potentially leapfrogging competitors.

Apple isn't trying to build the next frontier AI model. Instead, their strategy is to become the primary distribution channel by compressing and running competitors' state-of-the-art models directly on devices. This play leverages their hardware ecosystem to offer superior privacy and performance.

Apple is letting rivals like Google spend billions on building AI infrastructure. Apple's plan is to then license the winning large language models for cheap and integrate them into its massive ecosystem of 2.5 billion devices, leveraging its distribution power without the immense capital expenditure.

Apple is avoiding massive capital expenditure on building its own LLMs. By partnering with a leader like Google for the underlying tech (e.g., Gemini for Siri), Apple can focus on its core strength: productizing and integrating technology into a superior user experience, which may be the more profitable long-term play.

During a technology shift like AI, if the trend proves real, companies that failed to invest risk being permanently left behind. This forces giants like Microsoft and Meta into unprecedented infrastructure spending as a defensive necessity.

The AI buildout is forcing mega-cap tech companies to abandon their high-margin, asset-light models for a CapEx-heavy approach. This transition is increasingly funded by debt, not cash flow, which fundamentally alters their risk profile and valuation logic, as seen in Meta's stock drop after raising CapEx guidance.

Apple is successfully navigating the AI race by avoiding the massive expense of building foundational models. Instead, it's partnering with companies like Google for AI capabilities while focusing on its core strength: selling high-margin hardware. This allows Apple to capture the end-user without the costly infrastructure build-out of its rivals.