MercadoLibre built its payment system, MercadoPago, out of necessity in a market lacking a trusted digital payment solution. This created a powerful, integrated commerce and payments flywheel that fueled adoption and established a moat that competitors like Amazon struggled to overcome.
Instead of mirroring Amazon’s capital-intensive, fully-owned logistics network, MercadoLibre adopted a flexible hybrid model. It owns the core infrastructure but partners with local services for last-mile delivery, achieving speed and reliability without the massive capex burden.
No other publicly traded company has matched MercadoLibre's record of 27 consecutive quarters with over 30% top-line growth. This unparalleled consistency, driven by deep market dominance and secular tailwinds in Latin America, signals a unique investment opportunity.
While many investors hunt for pure monopolies, most tech markets naturally support a handful of large players in an oligopoly structure. Markets like payments (Stripe, Adyen, PayPal) demonstrate that multiple large, successful companies can coexist, a crucial distinction for market analysis and investment strategy.
The company's declining operating margins post-2017 were not a sign of weakness but a deliberate strategy. Management aggressively reinvested profits into logistics and payments, temporarily compressing margins to solidify long-term market dominance and build a powerful competitive moat.
Bryan Johnson reveals his strategy for Braintree was to first capture the merchant side of the payments market with top-tier clients like Uber and Airbnb. Once that was established, he acquired Venmo to instantly gain the consumer side, completing the two-sided marketplace without the immense cost of building it from scratch.
Amadeus was formed by major airlines to create a neutral distribution system. This origin story provided immediate scale, credibility, and deep industry integration, creating a powerful competitive moat from day one that would be nearly impossible for a startup to replicate.
By building its own financial stack "straight to the metal" on MasterCard, bypassing third-party issuers, Brex gained a crucial advantage. This vertical integration provides the flexibility to launch in new countries with the "flip of a switch" and power complex embedded finance partnerships.
SeaMoney wasn't a planned business pillar. It was born out of necessity to solve payment challenges for its own gaming and e-commerce platforms in underbanked markets. This internal tool, which started with manual cash card distribution, evolved into a massive digital lending business.
Sea's multi-billion dollar fintech business wasn't a top-down strategic initiative. It was born from necessity to solve internal problems: a lack of payment methods for its gaming customers and the need for a scalable transaction system for e-commerce. This internal tool evolved into a major consumer-facing business.
A durable competitive advantage, as defined by lessons from Amazon's Jeff Bezos, is an edge that persists even if a competitor woke up tomorrow and perfectly copied your strategy with equally talented people. Amazon used its early cost advantage to build physical fulfillment centers, creating an infrastructure lead that became impossible to close, even once the strategy was obvious.